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Disruption Exposure

How exposed is your business to AI-driven competition?

1. Where would a faster competitor hurt you most?

Think about where speed or efficiency matters most to your customers. If a rival could do it faster or cheaper, where would you feel it first?

Winning quotes faster Delivering service faster / more reliably Giving customers self-service + instant answers Pricing / operating cheaper Not sure

2. If an AI tool could do 80% of what you offer at a fraction of the cost, how much of your revenue would be at risk?

Think about the core service or product you deliver. Could a well-built AI tool replicate most of it, or is your value deeply human and relationship-driven?

A significant chunk — our core offering is largely process-driven Some of it — parts could be replicated, but not the whole thing Very little — what we do is highly bespoke or relationship-dependent Honestly, I’m not sure

3. Are you seeing any of these already? (pick the strongest)

These are early warning signs that AI-driven competition is already affecting your market. Pick the one you’re feeling most.

Customers expect faster answers Competitors seem "slicker" digitally Staff workload is rising without output rising Errors / rework are creeping up None of these

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Disruption Exposure

1. Where would a faster competitor hurt you most?

2. If an AI tool could do 80% of what you offer at a fraction of the cost, how much of your revenue would be at risk?

3. Are you seeing any of these already? (pick the strongest)