For Founders & Product Teams

Stop Planning in Chaos. Start Building with Clarity.

Whether launching a startup or developing new products within your business, you have brilliant ideas but struggle to organize them, validate demand, and communicate your vision. Our AI-powered platform takes you from scattered thoughts to investor-ready plans—without hiring a consultant.

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From £45/year • 14-day money-back guarantee • Cancel anytime

Built by Scorchsoft—100+ customers served since 2010

Does this sound familiar?

100 ideas, zero focus

You have brilliant ideas scattered across notebooks, Notion pages, and late-night voice memos—but no clear direction on what to build first.

Can't communicate your vision

You know what you want to build, but struggle to explain it clearly to developers, investors, or co-founders—leaving everyone with different interpretations.

Don't know which investors to approach

Pitching the wrong investors wastes precious time. You need to find VCs and angels who actually fund businesses like yours—but where do you start?

The Solution

From chaos to clarity in 5 stages

Our proven framework takes you from scattered ideas to investor-ready plans—the same process we've used for 100+ successful products.

STAGE 1: IDEATE

Capture every idea. Find the winners.

Stop losing brilliant ideas. Our AI-powered brainstorming tool organizes your thoughts, expands possibilities, and helps you identify high-impact opportunities.

Transform scattered thoughts into structured opportunities. Our AI-powered brainstorming tool doesn't just capture your ideas—it actively helps you explore new angles, identify patterns, and discover connections you might have missed.

  • AI Brainstorming: Chat with GPT-5 to expand your ideas
  • Visual Thought Mapping: See connections with drag-and-drop nodes
Brainstormer Tool - AI-powered idea mapping with visual thought nodes
Impact-Effort Matrix - Prioritize ideas by effort and impact

Not all ideas are created equal. Use our Impact-Effort Matrix to separate the game-changers from the time-wasters. Focus your energy on the opportunities that deliver maximum value with minimal friction—and get your brand identity sorted while you're at it.

  • Impact-Effort Prioritization: Drag ideas into a matrix to identify quick wins
  • Logo & Branding: Generate professional logos in seconds
STAGE 2: DEFINE

Communicate your vision clearly.

Turn vague ideas into crystal-clear specifications. AI generates professional wireframes and Scope-of-Work documents—so everyone understands what you're building.

The biggest reason startups fail isn't bad ideas—it's miscommunication. Whether you're briefing developers, pitching investors, or aligning your team, our AI-powered tools translate your vision into tangible artifacts that remove all ambiguity.

  • AI Wireframes: Describe screens in plain English, get HTML/CSS prototypes
  • SOW Generator: AI writes objectives, scope, deliverables, timeline
  • Voice Coach: Talk through your value prop with real-time AI (unique!)
Wireframer Tool - AI-generated wireframes with mobile and desktop views

Market Demand Score

73 %
Search Volume High
Competition
Medium
Opportunity Keywords 24 found
STAGE 3: VALIDATE

Prove there's demand before you build.

Stop guessing. Get real market data to validate your idea and find the right investors—all powered by AI analysis and live search data.

Enthusiasm isn't enough. Before you invest months of work and thousands in development, you need evidence that real people are actively searching for what you're building. Our validation tools give you data-driven confidence—or save you from an expensive mistake.

  • Search Interest Tool: AI expands your idea into keywords + fetches real search volume
  • Demand Score: Get a 0-100% score on market opportunity
  • UK Investor Directory: AI semantic search finds investors by intent, not keywords
STAGE 4: CONNECT

Find the right investors for your idea.

Don't waste time pitching the wrong investors. Our curated UK Investor Directory helps you find VCs, angels, and accelerators that actually match your sector, stage, and location.

Generic investor lists are useless. You need to find investors who specifically fund businesses like yours, at your stage, in your geography. Our AI-powered directory cuts through the noise, helping you build a targeted shortlist of investors who are actually likely to say yes.

  • AI Semantic Search: Find investors by intent, not just keywords
  • Filter by Stage & Sector: Seed, Series A, Fintech, SaaS, HealthTech, and more
  • Track Your Outreach: Personal shortlist with pipeline stages and notes

UK Investor Directory

Semantic search results

Matching Investors 12 found
Stage Focus Seed
Your Shortlist
3
UNIQUE FEATURE

Talk to an AI coach. Refine your value proposition in real-time.

Struggling to articulate your value proposition? Our Voice Coach uses OpenAI's real-time voice AI to have a natural conversation with you—helping you clarify your message through interactive coaching.

  • Real-Time Voice Interaction

    Have a natural, flowing conversation—not just text chat. The AI responds instantly to help you think through your positioning.

  • Structured Value Canvas Output

    As you talk, the AI builds a "Value Canvas" artifact—documenting your target customer, pain points, solution, and unique value in a structured format.

  • 10-Minute Sessions, Lifetime Impact

    Get clarity fast. Most founders refine their entire value proposition in just one 10-minute session—then export it as PDF to share with your team or investors.

Why this matters: Few competitors offer real-time voice AI coaching. This is not a chatbot—it's like having a founder coach available 24/7 to help you nail your pitch.

Voice Coach Session

Live

You:

"Our SaaS helps startups plan better..."

AI Coach:

"Let's dig deeper. What specific pain point are you solving that existing tools miss?"

You:

"Founders waste time with scattered planning tools that don't talk to each other..."

Value Canvas (Live Update)

Target: Early-stage founders

Pain: Scattered planning tools

Solution: Unified AI platform

Transparent Pricing

Pay for what you use. No surprises.

Credit-based system means you only pay for AI features you actually need. All plans include full access to every tool.

Starter

£45 /year
  • 1,500 credits included
  • All AI tools access
  • Access to UK Investor Directory
  • Access to Resources & E-Books
Get Started
MOST POPULAR

Professional

£95 /year
  • 4,000 credits included
  • All AI tools access
  • Access to UK Investor Directory
  • Access to Resources & E-Books
Get Started

Scale

£195 /year
  • 10,000 credits included
  • All AI tools access
  • Access to UK Investor Directory
  • Access to Resources & E-Books
Get Started

What are credits? Credits are used when you interact with AI features. See costs before you use them. Need more? Buy credit packs anytime.

All plans: 14-day money-back guarantee • Cancel anytime • Add team members for free

Built by founders, for founders

We're Scorchsoft—a product development consultancy that's delivered 100+ successful products since 2010. StartupTools codifies our proven planning methodology into an AI-powered platform.

100+

Customers

15+

Years Building Software

30+

Five Star Reviews

"We've seen hundreds of startups waste months building the wrong thing because they couldn't articulate their vision or validate demand. That's why we built StartupTools—to help founders move from chaos to clarity before they write a single line of code."

— The Scorchsoft Team

Product Development Consultancy

Don't waste months building the wrong thing.

Get clarity on your idea, validate demand, and create investor-ready plans—all in one week.

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